Heading into its seventh season, the United States Chess League had long outgrown its initial site. With a huge archive of team and player statistics, games for download, and news articles, our biggest challenge was developing a strategy to neatly organize all that information into an easy to navigate and logical structure.
Once we had that setup, the design quickly fell into place. Using some of the other major sports leagues as a starting point and direction from the client, we were able to create a look that reflects both their national presence and some of the personality that makes them unique.
Now in the final stages of development, we're preparing to unveil the new look in early September, just in time for the season opener.
Quique came to us with a very unique situation. He felt like his pieces of handcrafted jewelry were being sold at too high a price by vendors. As a native Guatemalan with deep roots in the Maori tradition, he felt that the very people he was designing for could not afford his work. How admirable is that?
We set out to create a custom site that he could control, with e-commerce solutions built in that would enable Quique to manage his products, track his inventory, and monitor sales.
After months of planning and hard work, we are currently putting on the finishing touches and preparing for a well-deserved launch.
